A method for manufacturing a roll of stock material for making a label having a shelf portion with pressure sensitive adhesive and a bib portion with deadened adhesive is provided. The shelf portion includes a layer of polymer. A continuous layer of paper is bonded to a continuous layer of polymer with applied strips of catalyzed adhesive from a roller. Unbonded strips of polymer are kiss-cut and removed to expose the paper between bonded strips of polymer. A continuous layer of pressure sensitive adhesive is applied over the polymer and exposed paper. Strips of deadening agent are applied over the layer of pressure sensitive adhesive that overlays the exposed paper. The pressure sensitive adhesive and deadening agent are cured and a release layer is applied over them.