A system and method for media-object binding and displaying real-time play data for live-streaming media is provided. At least one set of object data may be associated with a live-streaming media. One or more media-object bindings between the at least one set of object data and the live-streaming media may be formed and stored in memory or one or more databases. The at least one set of object data may include data about one or more objects displayed in real-time during the live-streaming media.