A device can receive a proximity message comprising a base station identifier and a network address. The device can determine that the device is within a particular distance of a base station associated with the base station identifier based, at least in part, on the proximity message. In response to a determination that the device is within the particular distance of the base station, the device can display an actionable notification. The device can further determine that an action associated with the actionable notification has been performed. In response to a determination that the action has been performed, the device can send a proximity notification to a server identified by the network address, wherein the proximity notification comprises the base station identifier.