A liquid crystal display apparatus includes a shift register unit that sequentially takes in a video signal including s-bit width for the number of columns of a plurality of pixels, a 1-line latch unit that concurrently outputs a plurality of the video signals taken by the shift register unit, comparator units that convert the plurality of video signals output from the 1-line latch unit into a plurality of analog voltages, respectively, and an analog switch unit that switches whether or not the plurality of analog voltages are supplied to the plurality of data lines, respectively.