A computer-implemented method of managing online bookings for transportation services inventory is provided. The computer-implemented method links, via a computerized network, each item in the transportation services inventory with one of a plurality of online distributions channels by allocating the item to the respective online distribution channel. Furthermore, the computer-implemented method receives, from each of a plurality of online distribution channels in real time via the computerized network, sale data pertaining to the online bookings for the items in the transportation services inventory allocated to the respective online distribution channel. The computer-implemented method processes the sale data by carrying out calculations to obtain a performance rating for each of the respective online distribution channels. Additionally, the computer-implemented method queries whether the performance rating of each of the respective online distribution channels is greater than a performance rating of other online distribution channels.