An ultrasonic transmitter apparatus is configured to transmit an ultrasonic signal that communicates a binary identifier. The apparatus includes an ultrasound transmission system and is configured to transmit an ultrasonic signal that communicates the binary identifier according to an encoding in which each bit position in the binary identifier is associated with a respective pair of frequencies and with respective first and second time positions in the ultrasonic signal. The value of the bit position in the binary identifier determines which frequency of the pair of frequencies is transmitted at the first respective time position in the ultrasonic signal, with the other frequency of the pair of frequencies being transmitted at the second respective time position in the ultrasonic signal.