An electronic device is provided. The electronic device includes a housing including a front surface and a rear surface facing, a display exposed through a portion of the front surface, an illuminance sensor disposed between the display and the rear surface to overlap an area of the display when viewed from above the front surface, a processor positioned inside the housing and operatively connected with the display, and a memory positioned inside the housing and operatively connected with the processor, wherein the memory stores instructions configured to, when executed, enable the processor to receive first illuminance data measured using the illuminance sensor, identify display parameter information associated with the first illuminance data, obtain second illuminance data based on at least a part of the display parameter information and the first illuminance data, and adjust a brightness of the display based on at least a part of the second illuminance data.