An R-T-B permanent magnet comprises rare-earth elements R, transition metal elements T, and boron B; wherein at least some of the rare-earth elements R is Nd and at least one of Tb and Dy; at least some of the transition metal elements T are Fe; the R-T-B permanent magnet comprises a plurality of main phase grains and grain boundary triple points each surrounded by the main phase grains; the grain boundary triple points comprise at least one of Nd and Pr, at least one of Tb and Dy, at least one of Fe and Co, and copper; the average contents of Nd, Pr, Tb, Dy, Fe, Co and Cu each (unit: atom %) are represented by [Nd], [Pr], [Tb], [Dy], [Fe], [Co] and [Cu]; ([Fe]+[Co])/([Nd]+[Pr]) is 2 or more and 5 or less; and [Cu]/([Tb]+[Dy]) is 1 or more and 4 or less.