Systems and methods for rendering VR content at a VR rendering device include identifying, by a content facilitator, that that first content presented via a first device to a user includes metadata indicating availability of second content. The second content includes at least one of a three-dimensional (3D) video, 360° image, or virtual reality (VR) content. The content facilitator provides an interface element to the user at the first device responsive to the metadata indicating availability of the second content. The content facilitator receives a user selection of the interface element. The content facilitator provides access to the second content via a VR rendering device for the user responsive to the user selection. The VR rendering device is configured to render the second content.