Techniques are described herein that are capable of providing extensibility with regard to a context-aware digital personal assistant. For instance, a description of a capability of a target (e.g., a software target) may be received. Examples of a target include but are not limited to an application (e.g., a software application), a service, a bot, and a website. In a first example, a digital personal assistant may be caused to perform operation(s) based at least in part on a context of a user. In a second example, whether the digital personal assistant performs operation(s) that are configured to be triggered by first aspect(s) of the context of the user is controlled based at least in part on second aspect(s) of the context of the user. The operation(s) include notifying the user of the capability and/or implementing the capability on behalf of the user.