A method and system for effecting changes on a mobile device. The method includes determining a physical location of a point of interest. The method includes automatically generating a geofence proximate to the point of interest based on the determined physical location. The method includes detecting when the mobile device enters the geofence. The method includes tracking a duration of time spent within the geofence by the mobile device. The method also includes effecting a change on the mobile device based on the duration of time spent within the geofence by the mobile device.