A Smartserv platform system and methods are provided. When a restaurant item order is placed via a smart device app interface, the order is transmitted to computer server which notifies a preparer. The order is also transmitted to a Smartserv platform, which generates a user identifiable area, such as a color-coded area of a Smartserv platform surface within which an ordered restaurant item will be distributed, thereby enabling simpler and more organized restaurant item ordering and distribution. The computer server may also notify the customer that the customer's order is ready for pickup at the area designated by the appropriately colored lights. This improves known customer-notification methods.