A cross-platform game battle method and apparatus, a terminal, and a system are provided. The method includes sending a first request to a game server in response to a first operation, with respect to a game, on a first web page. A first response is received in response to the first request, and a game address is obtained according to the first response. The game address is sent to a second terminal, the game address being usable by the second terminal to obtain a second web page to start the game. The second terminal is on a platform that is different from a platform of the first web page.