A vehicle seat haptic system in a vehicle includes a vehicle seat, the vehicle seat including a plurality of actuators configured to generate a haptic output. The vehicle seat haptic system also includes a controller communicatively coupled to the plurality of actuators. The controller is configured to determine an unauthorized entry event has occurred at the vehicle, detect the vehicle is operating, and control said plurality of actuators, in response to determining the unauthorized entry event has occurred, to generate an anti-theft haptic output across the vehicle seat. The anti-theft haptic output has at least one of a magnitude, distribution, and frequency that causes physical discomfort to a user of the vehicle seat.