One or more embodiments of the disclosure include systems and methods that generate and utilize digital visual codes in electronic payment transactions. In particular, in one or more embodiments, the disclosed systems and methods generate digital visual codes that embed information regarding a user account of a payor (i.e., a user account of the payor within a social networking system). In one or more embodiments, the disclosed systems and methods display the digital visual codes via a payor computing device, scan the digital visual codes via a payee computing device, and send an identifier of the payor to the social networking system based on scanning the digital visual codes. The social networking system then utilizes the identifier to identify the payor, send and receive confirmation from the payor, and finalize the payment transaction between the payor and the payee.