- 专利标题： Targeted advertisements from intended recipient predictions derived from user information
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申请号： US14496286申请日： 2014-09-25
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公开(公告)号： US10672030B2公开(公告)日： 2020-06-02
- 发明人: Yuk L. Chan , Christopher Cramer , Deepti M. Naphade , Jairo A. Pava
- 申请人： International Business Machines Corporation
- 申请人地址： US NY Armonk
- 专利权人： INTERNATIONAL BUSINESS MACHINES CORPORATION
- 当前专利权人： INTERNATIONAL BUSINESS MACHINES CORPORATION
- 当前专利权人地址： US NY Armonk
- 代理机构： Cantor Colburn LLP
- 代理商 Teddi Maranzano
- 主分类号： G06Q30/02
- IPC分类号： G06Q30/02 ; G06Q50/00
摘要：
A method of generating a targeted advertisement by identifying a target criteria from an entry of a search history associated with a user, identifying an intended recipient based on social information associated with the user and the target criteria, and associating at least one item with the intended recipient by analyzing the social information and the target criteria. Further, the method includes outputting as advertisement information the at least one item and at least one of a plurality of advertisement recipients. The advertisement information enables the generation of the targeted advertisement and the at least one item is utilized in the targeted advertisement.
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