Invention Grant
- Patent Title: Apparatus for analyzing advertisement effect and method of analyzing advertisement effect
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Application No.: US15070595Application Date: 2016-03-15
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Publication No.: US10672023B2Publication Date: 2020-06-02
- Inventor: Seng Kyoun Jo , Jong Ho Lea , Dong Min Park , Kwang Il Hwang , Won Ryu , Il Gu Jung
- Applicant: Electronics and Telecommunications Research Institute , Samsung Electronics Co., Ltd.
- Applicant Address: KR Suwon-si
- Assignee: SAMSUNG ELECTRONICS CO., LTD.
- Current Assignee: SAMSUNG ELECTRONICS CO., LTD.
- Current Assignee Address: KR Suwon-si
- Agency: Sughrue Mion, PLLC
- Priority: com.zzzhc.datahub.patent.etl.us.BibliographicData$PriorityClaim@1d6ec5dd
- Main IPC: G06Q30/00
- IPC: G06Q30/00 ; G06Q30/02
Abstract:
The present disclosure relates to an advertisement effect analysis apparatus and an advertisement effect analysis method. Specifically, the advertisement effect analysis method collects an advertisement viewing history of a user, determines a display state of an advertisement displayed to a user and a user response, and analyzes an effect of the advertisement displayed to the user based on a determination result.
Public/Granted literature
- US20160275544A1 APPARATUS FOR ANALYZING ADVERTISEMENT EFFECT AND METHOD OF ANALYZING ADVERTISEMENT EFFECT Public/Granted day:2016-09-22
Information query
