An apparatus includes a receiving module, a conversion module, first and second rollers, a motor, and a cutting head. The receiving module receives a desired weight value. The conversion module converts the desired weight value to a first length of wheel weight material based on a linear density of the wheel weight material. The first and second rollers engage first and second opposing sides of a continuous strip of the wheel weight material. The linear density of the wheel weight material is approximately constant along the continuous strip. The motor directly drives the first roller based on the first length. The cutting head is selectively actuated to cut the wheel weight material.