A point of interest (POI) may be recommended for a mobile device user based on habits and routines of the user. By automatically and periodically capturing and analyzing location data associated with a mobile device of the user, a route traveled by the user and a plurality of POIs visited by the user may be identified. A user preference score may be generated for each POI indicating a user's preference for visiting that POI. The user preference score may be generated based on the number or frequency of visits by the user to each POI and the distance traveled by the user to visit each POI. Based on user preference scores associated with similar users, user preference scores may be predicted for POIs not visited by the user, and a POI not yet visited by the user may be recommended based on the predicted user preference score of the POI.