A radio communication apparatus according to one embodiment is mounted on a vehicle (V), configured to perform vehicle-to-vehicle communication with another vehicle by using a predetermined frequency band. The radio communication apparatus comprises a controller configured to control a transmission power and/or a transmission directivity in the vehicle-to-vehicle communication to restrain generation of interference in the predetermined frequency band, based on a congestion situation parameter regarding a congestion situation of a road (R) on which the vehicle travels.