Aspects described herein may provide methods and systems for loading a second application from a first application while maintaining a consistent user experience. A technique may comprise receiving, by a client application, a first application from web servers. Upon receipt of a request for a second application, the first application may display a first loading display. The client application and/or the first application may then retrieve the second application and, in the process of retrieving the second application, cause the second application to display a similar loading display. When the client application switches from the first application to the second application, the client may display the second loading display. The similarity of the two loading displays may minimize the interruption perceived by the user. The loading displays may comprise indications of loading status, advertisements, interactive elements, or other content for display to the user.