A method of downloading multimedia content from a server to a client through a wireless communication network is proposed. The multimedia content is subdivided into a plurality of portions and for each portion the server stores a plurality of versions thereof each of which is encoded with a specific encoding quality. The method comprises: selecting, among the plurality of versions of each portion of the multimedia content, a version of the portion of the multimedia content to be downloaded on the basis of wireless communication parameters determined at at least two different layers of a wireless communication network OSI protocol stack at the client.