Disclosed herein is a lighting system including a bulb. The bulb includes a phosphor plate, and a scanning projector to emit a beam of collimated light and scan the beam of collimated light across the phosphor plate to thereby cause emission of light by portions of the phosphor plate impinged upon by the beam of collimated light. Control circuitry wirelessly receives configuration data and modulates the beam of collimated light during scanning so that the scanning forms a projection pattern on the phosphor plate. A control system is spaced apart from the bulb and processes the initial configuration data, and wirelessly sends the configuration data to the control circuitry of the bulb. A mobile wireless communications device wirelessly sends initial configuration data to the control system.