Disclosed are a terminal, a server and event suggesting methods thereof, the event suggesting method using word embedding, the method including: determining user preference information about a predetermined object by assigning values to a plurality of reference items with respect to user input data corresponding to the object; generating user intent information, which includes values based on the plurality of reference items, based on at least one piece of review data corresponding to a plurality of events for recommendation objects, and accessing a database built up by adding the generated user intent information to the plurality of events; and suggesting an event following the object among the plurality of events based on a similarity between the user preference information about the object and the user intent information of each event included in the database. Thus, the event based on to a user's preference is suggested, thereby providing the event-recommendation service to make a user's satisfaction higher.