Provided is a printer having: a carriage configured to carry and move a printhead; a camera attached to the carriage and configured to photograph an image printed by the printhead; an adjustment mechanism configured to adjust an installation position of the camera; and a processor configured to control to move the carriage to a position of a predetermined specific mark, photograph the specific mark by the camera, and based on a photographed image of the specific mark, adjust an installation position of the camera by the adjustment mechanism.