Techniques identify time-sensitive content and present the time-sensitive content to communication devices of users interested or potentially interested in the time-sensitive content. A content management component analyzes video or audio content, and extracts information from the content and determines whether the content is time-sensitive content, such as recent news-related content, based on analysis of the content and extracted information. The content management component evaluates user-related information and the extracted information, and determines whether a user(s) is likely to be interested in the time-sensitive content based on the evaluation results. The content management component sends a notification to the communication device(s) of the user(s) in response to determining the user(s) is likely to be interested in the time-sensitive content.