Disclosed is a backlight module which includes a plurality of light-emitting devices arranged in an array of multiple rows and multiple columns. Each row of light-emitting devices include a plurality of first light-emitting devices for emitting red light, a plurality of second light-emitting devices for emitting green light and a plurality of third light-emitting devices for emitting blue light. The first light-emitting device, the second light-emitting devices and the third light-emitting devices in each row of light-emitting devices are driven to sequentially emit light based on respective data signals in a light-emitting phase. Further disclosed are a method of driving the backlight module and a display device.