A method and an apparatus for adjusting a pose in a face image are provided. The method of adjusting a pose in a face image involves detecting two-dimensional (2D) landmarks from a 2D face image, positioning three-dimensional (3D) landmarks in a 3D face model by determining an initial pose of the 3D face model based on the 2D landmarks, updating the 3D landmarks by iteratively adjusting a pose and a shape of the 3D face model, and adjusting a pose in the 2D face image based on the updated 3D landmarks.