The invention relates to the technical field of automatic assembly equipment, in particular to a spring piece loading mechanism for zinc sleeve assembly assembling equipment. The spring piece loadingmechanism comprises a worktable, a cross rod, a vertical rod, a storing mechanism, a stepping conveying mechanism, a blanking and riveting mechanism and a rolling mechanism; the worktable is horizontally arranged, the cross rod is horizontally mounted by the side of the worktable, and the vertical rod is vertically mounted by the side of the worktable; the cross rod and the vertical rod form an L-shaped support, and one end of the cross rod and one end of the vertical rod are both fixedly connected with the worktable; the storing mechanism is fixedly mounted at the suspended end of the cross rod, and the rolling mechanism is fixedly mounted at the suspended end of the vertical rod; and the stepping conveying mechanism is fixedly mounted at the feeding end of the worktable, and the blankingand riveting mechanism is fixedly mounted at the discharging end of the worktable. According to the spring piece loading mechanism, blanking and riveting of spring pieces are combined into one process to be conducted, and the problems that the spring pieces are too thin and consequently inconvenient to load and unload, and after being blanked, the spring pieces are prone to deforming when rivetedagain are effectively solved.