An automobile film sticking device and method. The automobile film sticking device comprises a film drawing means (10), a film feeding means (20), a film clamping means (30), a film cutting means (40), and a film scraping means (50). The film feeding means (20) is provided with a reel (200), and the reel (200) is used for winding a protective film. According to the automobile film sticking device and method, the protective film on the reel (200) is drawn out by means of the cooperation of the film feeding means (20) and the film drawing means (10), the film clamping means (30) clamps the protective film according to the size of the protective film to be stuck, then the film cutting means (40) cuts off the protective film, and at this moment, the protective film to be stuck is clamped on the film pulling means (10) and the film clamping means (30), and the protective film is scrapped on a car body (80) by means of the cooperation of the film drawing means (10), the film clamping means (30) and the film scraping means (50). The automobile film sticking device and method can replace manual work of finishing automobile film sticking procedure, thereby improving the working efficiency and reducing the production cost.