The invention provides a navigation method and device taking a destination as linear POI. The method comprises the following steps: corresponding to a navigation request taking a linear POI as a navigation destination to compute a navigation path; recognizing a target section in the navigation path, and ensuring that the name similarity degree between the target section and the linear POI meets a preset similarity degree threshold and the target section is a road section within a regulated distance range; ensuring that a connection point of a section in the navigation path connected with the target section performs navigation service for optimizing the destination, so as to guide a user to the optimal destination. The navigation method realizes the optimizing of the navigation destination, and ensures that path planning is more reasonable.