The invention belongs to the field of machinery equipment, and especially relates to an industrial vehicle driving control apparatus and method which are mainly used for carrying type industrial vehicles. The angle zone of a handle rod can be set through customized parameters, so that a technical problem that an operation handle is restricted when operating in a narrow space is solved. The apparatus is characterized in that the apparatus comprises a detection device and a vehicle controller; the detection device is used for detecting the swing angle of the operation handle and converting the swing angle into the only corresponding analog electric signal; the vehicle controller is electrically connected to a motor brake and a traction motor of a vehicle; the vehicle controller is electrically connected to the detection device; and the vehicle controller controls working states of the motor brake and the traction motor according to the analog electric signal output by the detection device.