A drive support apparatus is disclosed, which includes a sonar sensor that transmits an ultrasonic wave to an object outside of a vehicle to obtain, based on a reflected wave thereof, object information related to a distance to the object; a controller that permits a first drive force limitation control when the distance to the object is longer than or equal to a predetermined distance, and permits at least one of a second drive force limitation control and an intervention brake control when the distance to the object is shorter than the predetermined distance, wherein a limitation level in the second drive force limitation control is higher than that in the first drive force limitation control.