The invention relates to the technical field of offset print cold stamping, in particular to an offset print cold stamping dual-purpose adhesive. According to raw materials, the offset print cold stamping dual-purpose adhesive comprises 45-55% of acrylic acid resin, 25-30% of acetic ether, 3-10% of butanone and 10-15% of methylbenzene, and under the condition that the air humidity is 40-50%, the adhesive of which the solid content is 19-22% and the viscosity is 9.5 cps-13.5 cps is prepared. Compared with the prior art, the adhesive is generally used for oxidation drying offset print cold stamping and UV drying offset print cold stamping, the defects of stamping gilding or counter pull are overcome, and the adhesive has good stamping and printing performance for various medium materials.