The invention provides an intelligent scenic spot and scenery recognition system and method oriented to a mobile terminal and belongs to the technical field of GPS/base station positioning and image recognition. Due to the adoption of the mode that the GPS positioning technology is combined with the base station positioning technology, the problem that when a single GPS is adopted, coverage is not complete can be solved to a large extent. The system and method are easy to operate and wide in application range, and people capable of using mobile phones can fast learn to use the system and method skillfully. The system and method are very high in expansibility, recognized scenic spot and scenery information can be replaced with scenic spot and scenery voice, image and video explanation, information content is enriched greatly, and the travelling quality of tourists is improved.