The invention relates to an image forming apparatus and an image forming method. The image forming apparatus includes a head configured to discharge an aqueous recording liquid onto a recording medium, and a coating unit configured to apply a process liquid onto the recording medium, wherein the process liquid is formed by emulsifying, by a first surfactant, water including a water-soluble polymer and a low polarity solvent which is not compatible with the water, wherein the water and the low polarity solvent are emulsified as a W/O emulsion in which the water is in a dispersed phase and the low polarity solvent is in a continuous phase.