In a vehicle having a manual transmission (204) coupled to an internal combustion engine (208) via a first clutch (206), the first clutch (206) is operable responsive to movement of a clutch pedal (212). In an engine mode of vehicle operation, the engine (208) propels the vehicle responsive to movement of an accelerator pedal (213). An electric motor (306) is coupled to the manual transmission (204) for propelling the vehicle in an electric traction motor mode of vehicle operation. Controls are configured for generating a motor demand signal responsive to accelerator pedal position (213) and configured for modifying the demand signal generation responsive to the clutch pedal position (212).