Apparatus, methods and computer program products are provided for targeted media content acquisition on a wireless device. The wireless device selects media content to receive based on a resident user profile, locally constructed based on passive user data, active user data and user inference data drawn from the passive and active user data. Additionally, aspects provide for grouping of the media content prior to distribution, including communicating groups of related data in unison to limit the number of times that a wireless device needs to tune-in and/or wake-up to receive the media content, thereby reducing power consumption.