TARGETED ADVERTISING USING A DIGITAL SIGN
    4.
    发明申请
    TARGETED ADVERTISING USING A DIGITAL SIGN 审中-公开
    使用数字标志的目标广告

    公开(公告)号:US20160379251A1

    公开(公告)日:2016-12-29

    申请号:US14752471

    申请日:2015-06-26

    Abstract: Disclosed herein is a computer system for rendering targeted advertisements. The computer system includes a Web crawling module that generates product information based on product reviews obtained from product review Websites. The computer system also includes a content management module that receives audience metrics and user interest data from a digital sign. The audience metrics describe features of people in the vicinity of the digital sign, and the user interest data is received from a mobile device in the vicinity of the digital sign. The computer system also includes a data miner to correlate the product information, the user interest data, and the audience metrics to identify an advertisement likely to appeal to the user of the mobile device.

    Abstract translation: 这里公开了一种用于呈现目标广告的计算机系统。 计算机系统包括一个Web爬行模块,可根据从产品评论网站获得的产品评估产生产品信息。 计算机系统还包括内容管理模块,其从数字符号接收观众指标和用户兴趣数据。 观众指标描述数字符号附近的人的特征,并且从数字标牌附近的移动设备接收用户感兴趣的数据。 计算机系统还包括数据挖掘机,用于将产品信息,用户兴趣数据和受众度量相关联,以识别可能吸引移动设备的用户的广告。

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