公开(公告)号：US20210224857A1

公开(公告)日：2021-07-22

申请号：US16746531

申请日：2020-01-17

Applicant: Adobe Inc.

Inventor： Ritwik Sinha ,  William George ,  Said Kobeissi ,  Raymond Wong ,  Prithvi Bhutani ,  Ilya Reznik ,  Fan Du ,  David Arbour ,  Chris Challis ,  Atanu Sinha ,  Anup Rao

IPC: G06Q30/02 ,  G06F16/22 ,  G06F3/0482

Abstract: The present disclosure describes systems, methods, and non-transitory computer readable media for generating lookalike segments corresponding to a target segment using decision trees and providing a graphical user interface comprising nodes representing such lookalike segments. Upon receiving an indication of a target segment, for instance, the disclosed systems can generate a lookalike segment from a set of users by partitioning the set of users according to one or more dimensions based on probabilities of subsets of users matching the target segment. By partitioning subsets of users within a node tree, the disclosed systems can identify different subsets of users partitioned according to different dimensions from the set of users. The disclosed systems can further provide a node tree interface comprising a node for the set of users and nodes for subsets of users within one or more lookalike segments.