摘要:
Disclosed are a method and system for proposing an advertisement keyword. The method includes receiving an input of a keyword associated with a new advertiser, extracting a representative keyword from among advertisement keywords of an existing advertiser having an outcome of a prescribed reference value or more, comparing a keyword inputted in association with the new advertiser and the representative keyword of the existing advertiser, determining whether the new advertiser has the same business category as that of the existing advertiser based on the compared result, designating a predetermined keyword-set as a business category keyword based on the determined result, and proposing the advertisement keyword to the new advertiser based on a result obtained by analyzing the business category keyword.
摘要:
Provided is an advertising method and system for displaying optimal advertising content, the method including the steps of: maintaining an advertisement database that includes a plurality of advertising contents associated with a targeted site; randomly rolling and displaying the plurality of advertising contents associated with the targeted site by referring to the advertisement database, when displaying the targeted site as a search result; analyzing click statistics information associated with each of the randomly displayed advertising contents; and determining the optimal advertising content associated with the targeted site based on the analyzed click statistics information.
摘要:
A method and system of inspecting advertising contents of a keyword advertisement is provided. The method includes: crawling a Universal Resource Locator (URL) registered by an advertiser and extracting a URL keyword related to an advertisement site of the advertiser; extracting a target keyword from a plurality of advertisement information being registered in relation to the URL; and determining further inspection-required advertisement information through keyword comparison between the extracted URL keyword and the target keyword, the further inspection-required advertisement information having low relevance to the advertisement site.
摘要:
A method and system for managing database is disclosed, which is capable of simultaneously performing a data selection procedure and a data click-count update procedure when specific data is selected, the method comprising receiving and analyzing a query in which both a fetch request for a record included in a specific database table and an update request for at least one of columns included in the record are defined together; generating an execution plan to execute the analyzed query; and executing the execution plan by fetching the record and updating at least one of the columns according to the execution plan.
摘要:
A group targeting system may include an Internet protocol (IP) extraction unit to extract a group IP using a number of accesses per unit time with respect to an IP, and a characteristic determination unit to determine characteristics of a group that uses the group IP through the group IP. The system includes also a targeting unit to provide a targeted service or a targeted advertisement to the group according to the characteristics of the group.
摘要:
A method for transmitting and downloading streaming data is disclosed. The method comprises (a) establishing connections with a plurality of nodes; (b) sending a request for sub blocks of streaming data to the plurality of nodes where connection is established to download the sub blocks; (c) monitoring download state of the established connections; and (d) redistributing sub Blocks to be downloaded from some of the nodes where connection is established according to the monitoring results; wherein, the step (b) to step (d) are repeated for downloading sub blocks included in next block when all sub Blocks included in a block are downloaded.
摘要:
A system to recommend a keyword includes a verifying unit to determine whether a keyword is a direct click keyword by referring to a click log and to determine whether the keyword is an indirect click keyword by referring to a third universal resource locator (URL) selected using the direct click keyword, wherein the direct click keyword is a keyword used to select a first URL on a computing device and the indirect click keyword is a keyword used to select a second URL on the computing device; and a keyword recommending unit to recommend the determined indirect click keyword. A method for recommending a keyword includes determining whether a keyword is a direct click keyword by referring to a click log; determining whether the keyword is an indirect click keyword by referring to a third URL selected using the direct click keyword; and recommending the determined indirect click keyword.
摘要:
Provided is a system and method for providing advertisements. The system may include a user identification unit to identify a user with an intention to make a purchase, a bidding unit to receive a bid for a right to offer an advertisement of an advertiser for a product or service to the user, a storage device to contain an advertisement database to store an identification (ID) of the advertisement, and an advertisement provision unit to provide the user with the advertisement of the advertiser.
摘要:
A target advertising system includes a user profile database configured to store browser-login mapping information associated with mapping of browser cookie information and login cookie information, an advertisement server configured to identify an access by a web browser and to transfer browser cookie information of the web browser to a user behavior server, and the user behavior server configured to receive the browser cookie information from the advertisement server, to identify, from the user profile database, user profile information of the browser-login mapping information corresponding to the browser cookie information, and to transfer the identified user profile information to the advertisement server.
摘要:
A system and method for providing an advertising effect report are provided. The method for providing an advertising effect report may include measuring an advertising effect of a search advertisement, storing an advertisement management history for the search advertisement, and providing the advertising effect in association with the advertisement management history.