METHOD, APPARATUS, AND COMPUTER PROGRAM PRODUCT FOR INFERRING DEVICE RENDERED OBJECT INTERACTION BEHAVIOR

    公开(公告)号:US20220342940A1

    公开(公告)日:2022-10-27

    申请号:US17668075

    申请日:2022-02-09

    Applicant: Groupon, Inc.

    Abstract: The present disclosure relates to inferring device rendered object interaction behavior. An apparatus is configured to receive historical device rendered object interaction data associated with a client device. The historical device rendered object interaction data includes a plurality of records. Each record is associated with a device rendered object category. For each record, the device rendered object category is extracted. For each device rendered object category, a penalty value is generated. The penalty value is a programmatically generated predicted network time delay during which device rendered objects associated with the device rendered object category are not to be transmitted to the client device. A penalty decision, used to determine whether to apply the penalty value to future transmissions of device rendered objects to the client device, is generated.

    Method and apparatus for determining promotion pricing parameters

    公开(公告)号:US11481814B2

    公开(公告)日:2022-10-25

    申请号:US17091432

    申请日:2020-11-06

    Applicant: Groupon, Inc.

    Abstract: A method, apparatus, and computer program product are disclosed to improve selection of promotion pricing parameters. The method may determine one or more promotion pricing parameters for a promotion that is offered by a promotion and marketing service. The method includes generating one or more predictive models based on historical promotion performance data and generating a revenue equation using the one or more predictive models. The revenue equation provides an estimate of a revenue received by the promotion and marketing service based on the one or more predictive models. The method further includes determining an estimated revenue using the revenue equation based on one or more input sets of promotion pricing parameters provided as input to the revenue equation, and selecting at least one of the input sets of promotion pricing parameters for the promotion based on the estimated revenue. A corresponding apparatus and computer program product are also provided.

    Generating promotion offers and providing analytics data

    公开(公告)号:US11475477B2

    公开(公告)日:2022-10-18

    申请号:US16844055

    申请日:2020-04-09

    Applicant: GROUPON, INC.

    Abstract: Provided herein are systems, methods and computer readable media for programmatically generating and/or revising promotions for a provider as well as generating and providing analytics data regarding currently offered promotions in real-time. In providing such functionality, the system can be configured to, for example, monitor and analyze various promotions, including current promotions and analytics data about promotion-related purchases, that enable the system to determine the relative successfulness of a promotion for a provider and/or category of provider. Upon determining what has been more successful or is expected to be a more successful promotion for a provider, the system can present the promotion to the provider for approval and/or make the promotion to consumers programmatically. In some embodiments, the system may be further configured to revise the promotion programmatically and/or upon receiving the provider's approval of the programmatically generated proposed edits to the promotion parameters.

    METHOD, APPARATUS, AND COMPUTER PROGRAM PRODUCT FOR PROVIDING A SEARCH FEEDBACK SYSTEM

    公开(公告)号:US20220327561A1

    公开(公告)日:2022-10-13

    申请号:US17711446

    申请日:2022-04-01

    Applicant: Groupon, Inc.

    Abstract: Provided herein are systems, methods and computer readable media for receiving consumer search data, aggregating by consumer and location, and utilizing the aggregated consumer search data in demand forecasting and relevance determination. An example method may include receiving consumer search data, the consumer search data indicative of search performed by a consumer, the consumer search data comprising one or more search terms and at least one of a consumer location or consumer identification information, storing the consumer search data for a predetermined time interval, and providing at least one of consumer aggregated search data to a relevance module for determining which of a plurality of promotions to present to a consumer at a second time or providing location aggregated search data to a demand forecasting module for utilization in forecasting promotion demand in a particular location.

    Apparatuses, computer program products, and methods for generation of augmented reality interfaces

    公开(公告)号:US11468475B2

    公开(公告)日:2022-10-11

    申请号:US16994027

    申请日:2020-08-14

    Applicant: Groupon, Inc.

    Abstract: Methods, apparatuses, and computer program products are disclosed for generating an augmented reality interface, for example for provision of promotions. Some example embodiments receive camera data and location data associated with a consumer device; receive map data based on the location data; identify at least a provider location in a field of view based on the map data; determine a number of consumer devices within a proximity radius of the provider location; determine the number of consumer devices satisfies a predetermined number of consumer devices; determine, based on the determining that the number of consumer devices within the proximity radius satisfies the predetermined number of consumer devices, a promotion for the provider location; and cause display of an impression of the promotion in an augmented reality displayed via an interface of the consumer device.

    INTERACTIVE PERSONALIZED GRAPHICAL FEEDBACK OVERLAY

    公开(公告)号:US20220317863A1

    公开(公告)日:2022-10-06

    申请号:US17655633

    申请日:2022-03-21

    Applicant: Groupon, Inc.

    Abstract: Provided herein are systems, methods and computer readable media for providing an interface configured to provide a consumer with a number of promotions. In providing such functionality, the system can be configured to, for example, monitor and detect a consumer's selection of a preferred promotion. Upon determining the selection of a preferred promotion, a interactive feedback overlay may be configured to provide an indication acknowledging the consumer's selection of the preferred promotion. In some embodiments, the system may be configured to receive an indication corresponding to a user's desire to remove a particular promotion from a promotional interface.

    APPARATUS AND METHOD FOR ENHANCED MESSAGE TARGETING

    公开(公告)号:US20220292526A1

    公开(公告)日:2022-09-15

    申请号:US17657147

    申请日:2022-03-30

    Applicant: Groupon, Inc.

    Abstract: A method, apparatus, and computer program product are disclosed for improved promotion targeting. An example apparatus includes a processor configured to cause retrieval of historical information regarding transactions associated with a plurality of identifier entities. The example apparatus further includes modeling circuitry configured to train a statistical model using the retrieved historical information, and estimate, using the statistical model, values for expected identifier entity transaction requests associated with each of the plurality of identifier entities. The processor of the example apparatus may further be configured to select, based on the estimated values, a subset of identifier entities to receive impressions of the promotion, and the apparatus may further include communications circuitry configured to transmit an impression of the promotion to each identifier entity in the subset.

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