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31.发明授权公开(公告)号：US11887132B2
公开(公告)日：2024-01-30
申请号：US17872199
申请日：2022-07-25
Applicant: The Nielsen Company (US), LLC
Inventor： Michael Sheppard , Ludo Daemen , PengFei Yi , Jonathan Sullivan , Rachel Worth Olson
IPC: G06Q30/0201 , G06Q30/0203 , G06Q30/0242 , H04N21/2343 , H04N21/258 , H04N21/4728 , G06F17/18 , H04L67/54 , H04L67/50
CPC classification number: G06Q30/0201 , G06F17/18 , G06Q30/0203 , G06Q30/0242 , G06Q30/0246 , H04L67/535 , H04L67/54 , H04N21/2343 , H04N21/25883 , H04N21/4728
Abstract: Processor systems to estimate audience sizes and impression counts for different frequency intervals are disclosed. An example processor system includes a memory management unit (MMU) to assign requests from computing devices indicative of accesses to media to a first block of memory and to assign user-identified impression data corresponding to user-identified impressions to a second block of memory. The processor system including an arithmetic logic unit (ALU) to determine multipliers relating a first probability distribution for the user-identified impressions to a second probability distribution for census impressions. The multipliers based on probability constraints defined by weighted probabilities associated with the second probability distribution, where different ones of the probabilities weighted based on estimated populations for corresponding ones of the different demographics. The ALU to determine a plurality of census impression counts associated with the census impressions based on the multipliers.
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公开(公告)号：US11880861B2
公开(公告)日：2024-01-23
申请号：US17700984
申请日：2022-03-22
Applicant: Tatari, Inc.
Inventor： Michael D. Swinson , Wei Chen
IPC: G06Q30/00 , G06Q30/0242 , G06Q30/0241
CPC classification number: G06Q30/0246 , G06Q30/0247 , G06Q30/0249
Abstract: A quantification system is configured for debiasing media creative efficiency. In some embodiments, the quantification system leverages a weighted generalized linear model (GLM) to determine the individual impacts of media creatives beyond network effects. To prepare input data for fitting the weighted GLM, the quantification system analyzes spot airing data, creates a specific data structure for storing observations (e.g., network-media creative combinations) that can be provided to the weight GLM as input, and computes additional input data points needed by the weighted GLM (e.g., network spend, media creative efficiency per network-media creative combination, etc.). The weighted GLM is then fitted to obtain coefficients representing the individual impacts of the media creatives. The quantification system utilizes the computed impacts to adjust the previously computed media creative efficiency for each media creative. In this way, relative performance of media creatives can be objectively quantified across networks without needing digital evidence.
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公开(公告)号：US20240020728A1
公开(公告)日：2024-01-18
申请号：US18363454
申请日：2023-08-01
Applicant: Yahoo Ad Tech
Inventor： Armen Avedissian , Nathan Janos
IPC: G06Q30/0242 , G06Q30/02 , G06Q30/0241 , H04N21/414 , G06T1/00 , G06Q30/0251 , H04L67/00
CPC classification number: G06Q30/0246 , G06Q30/02 , G06Q30/0277 , H04N21/41415 , G06T1/0064 , G06T1/0021 , G06Q30/0269 , H04L67/00
Abstract: Systems and methods are provided for determining a quantity of network location visitors that are likely generated or encouraged by specific offline events. A corresponding number of leads may then be attributed to and associated with those specific events. Ongoing conversion activity of those visitors may be tracked and associated with the offline events. Conversions of those visitors may be attributed entirely or partially to one or more specific offline events. The effectiveness of each offline may then be evaluated based on aggregate lead and conversion information.
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公开(公告)号：US20240013253A1
公开(公告)日：2024-01-11
申请号：US18025384
申请日：2021-09-14
Inventor： Emre BEYSUNGU , Koray CETINGOZ
IPC: G06Q30/0242 , G06Q30/0204 , G06Q10/0637
CPC classification number: G06Q30/0245 , G06Q30/0204 , G06Q30/0246 , G06Q10/06375
Abstract: The present invention relates to a system (1) for carrying out estimation and analysis of revenue and subscriber expectations in relation to both a related campaign and campaigns to be conducted in the future when a campaign is over in telecommunication companies conducting mass campaigns and companies being engaged in other sectors.
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公开(公告)号：US11869040B2
公开(公告)日：2024-01-09
申请号：US14755399
申请日：2015-06-30
Applicant: YAHOO AD TECH LLC
Inventor： Gabriele Tolomei , Ayman Farahat , Mounia Lalmas
IPC: G06Q30/0273 , G06Q30/0242 , G06Q10/067 , G06F3/0481
CPC classification number: G06Q30/0273 , G06F3/0481 , G06Q10/067 , G06Q30/0246 , G06Q30/0275
Abstract: The present teaching relates to analyzing user behavior associated with web contents. Information related to user interactions associated with a content item placed on a reference property is first obtained. A measurement associated with each user interaction of the content item is determined based on the obtained information. An analyzing model for the content item which characterizes statistics of the measurements associated with the content item is further constructed. A measurement threshold to be used to determine a cost of placing the content item on a target property is further determined using the constructed analyzing model.
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公开(公告)号：US11863825B2
公开(公告)日：2024-01-02
申请号：US17539872
申请日：2021-12-01
Applicant: AERIAL TECHNOLOGIES INC.
Inventor： Michel Allegue Martinez , Negar Ghourchian , David Grant , Francois Morel , Pascal Paradis-Theberge
IPC: H04N21/45 , H04N21/458 , G06Q30/0242 , H04N21/262 , H04N21/442
CPC classification number: H04N21/458 , G06Q30/0246 , H04N21/26241 , H04N21/44218
Abstract: A method of utilizing Wi-Fi based passive motion detection to deliver targeted advertising through a smart TV is provided. The system uses an agent in connection with the wireless access point that the Smart TV uses to access the internet to make motion determinations. The CSI data of the access point is analyzed to identify if a user is present, if the user is stationary, the previous location of the user, and the activity the user is currently engaged in. An advertisement may be selected based on a last visited location and activity. Such advertisements may further be delivered to more engaged viewers when the advertiser pays a higher rate.
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公开(公告)号：US11861661B2
公开(公告)日：2024-01-02
申请号：US17700381
申请日：2022-03-21
Applicant: James D. MacDonald-Korth , Rita I. MacDonald-Korth
Inventor： James D. MacDonald-Korth , Rita I. MacDonald-Korth
IPC: G06Q30/0251 , H04L9/40 , G06Q30/0242 , G06Q30/0201 , G06F16/955
CPC classification number: G06Q30/0255 , G06F16/9558 , G06Q30/0201 , G06Q30/0246 , H04L63/101
Abstract: An auto-login system and process enable maintaining user accounts on a server without a user having to register or create a user name, password, or other authentication method. An account may be created without user knowledge. The server may transmit a content item to a target user, along with a link. A server identifies the target user from use of the auto-login link and collects interaction or “engagement” data while the user is logged in, to assess user interest in products, for example, a mutual fund investment product, which may be characterized by tags and/or categories. The system may quantify a product salience metric for a given product relative to a target user's interest profile to focus marketing efforts and support engagement with interested target users, especially securities funds and financial advisors.
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38.发明授权
公开(公告)号：US11856248B2
公开(公告)日：2023-12-26
申请号：US17710078
申请日：2022-03-31
Applicant: tvScientific, Inc.
Inventor： Jason Fairchild , David Koye
IPC: H04N21/24 , G06Q30/0273 , H04N21/254 , H04N21/81 , G06Q30/0242
CPC classification number: H04N21/2407 , G06Q30/0246 , G06Q30/0275 , H04N21/254 , H04N21/812
Abstract: A system and methods are disclosed for scoring audience responsiveness or exposure to viewing of paid content or advertising via connected television devices (“CTV”) and/or over-the-top (“OTT”) delivery mechanisms. The scoring system and method determines relevant data and creates and records the relevant data in an “Ad Exposure File” and an “Advertiser Outcome File” and at regular intervals compares them to identify matches via overlapping combinations of IP Address/DID, Timestamp (for confirmation of appropriate recency) and recording a conversion event to the “Exposed Household Record.” of the appropriate household on the Ad Exposure File.
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公开(公告)号：US11855938B2
公开(公告)日：2023-12-26
申请号：US17400643
申请日：2021-08-12
Applicant: Snap Inc.
Inventor： John Jensen , Swetha Krishna Prabhakar
IPC: H04L51/046 , H04L67/306 , G06Q30/0242 , A63F13/87 , G06Q30/0273 , G06Q20/38 , G06Q20/36 , G06Q30/0207
CPC classification number: H04L51/046 , A63F13/87 , G06Q20/363 , G06Q20/367 , G06Q20/381 , G06Q30/0207 , G06Q30/0246 , G06Q30/0274 , H04L67/306
Abstract: Aspects of the present disclosure involve a system and a method for performing operations comprising: receiving, by a messaging application, content from a given user; selecting a metric for measuring performance of the content on the messaging application; measuring performance of the content on the messaging application; computing a value of the performance of the content on the messaging application based on the selected metric; and updating a restricted use token wallet stored in a profile for the given user based on the computed value of the performance of the content.
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40.发明公开
公开(公告)号：US20230394522A1
公开(公告)日：2023-12-07
申请号：US18109241
申请日：2023-02-13
Applicant: Apple Inc.
Inventor： John WILANDER , Artem KIRILLOV , Dana J. DUBOIS , Mahesh MOLAKALAPALLI , Nikhil R. VARMA , Zhaocheng A. Tan
IPC: G06Q30/0242
CPC classification number: G06Q30/0243 , G06Q30/0246
Abstract: Aspects of the subject technology receiving, by a campaign client module and via an advertisement network server, a hierarchical campaign identifier including one or more sub-identifiers. The campaign client module also accesses, from an aggregation server, anonymity data. The campaign client module also selects a sub-identifier from the one or more sub-identifiers of the hierarchical campaign identifier based on the anonymity data, generates a reporting data structure including a set of data based on the sub-identifier, and transmits the reporting data structure to the advertisement network server.
