Messaging system with trend analysis of content

    公开(公告)号:US11468883B2

    公开(公告)日:2022-10-11

    申请号:US16948582

    申请日:2020-09-24

    Applicant: Snap Inc.

    Abstract: A messaging system performs trend analysis on content produced by users of the messaging system. The messaging system is configured to extract modifications from content items received from client devices associated with users where the content items are modified using the modifications that comprises a text caption or a media overlay. The messaging system is further configured to determine one or more words from the content items and the extracted modifications and determine a frequency of the one or more words in the content items and the extracted modifications. The messaging system is further configured to determine whether the one or more words is a trend based on the frequency and an aggregate frequency. The messaging system is further configured to in response to the one or more words being determined as the trend, generating trend content associated with the one or more words, the trend content being a text, an image, or an augmentation content.

    MESSAGING SYSTEM FOR ENGAGEMENT ANALYSIS BASED ON LABELS

    公开(公告)号:US20220207080A1

    公开(公告)日:2022-06-30

    申请号:US17248400

    申请日:2021-01-22

    Applicant: Snap Inc.

    Abstract: A messaging system performs engagement analysis based on labels associated with content items produced by users of the messaging system. The messaging system is configured to process content items comprising images to identify elements in the images and determine labels for the images based on conditions indicating when to associate a label of the labels with an image of the images based on the elements in the image. The messaging system is further configured to associate the label with the content item, in response to determining to associate the label with the image, associating the label with the content item. The messaging system is further configured to determine engagement scores for the label based on interactions of users with the content items associated with label and adjust the engagement scores to determine trends in the labels to generate adjusted engagement scores.

    Multimodal named entity recognition

    公开(公告)号:US11120334B1

    公开(公告)日:2021-09-14

    申请号:US16125615

    申请日:2018-09-07

    Applicant: Snap Inc.

    Abstract: A caption of a multimodal message (e.g., social media post) can be identified as a named entity using an entity recognition system. The entity recognition system can use an attention-based mechanism that emphasis or de-emphasizes each data type (e.g., image, word, character) in the multimodal message based on each datatypes relevance. The output of the attention mechanism can be used to update a recurrent network to identify one or more words in the caption as being a named entity.

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