公开(公告)号：US20210385511A1

公开(公告)日：2021-12-09

申请号：US17201322

申请日：2021-03-15

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/234 ,  H04N21/262 ,  H04N21/24

Abstract: In one aspect, a method includes identifying an upcoming content modification opportunity on a channel. The method also includes responsive to identifying the upcoming content modification opportunity on the channel, identifying a group of multiple content-presentation devices tuned to the channel. The method also includes using, at least in part, an amount of content-presentation devices in the identified group as a basis to determine an amount of system resources to request. The method also includes requesting the determined amount of system resources for use in performing actions that facilitate at least a portion of the content-presentation devices in the identified group performing respective content-modification operations.

公开(公告)号：US11190825B1

公开(公告)日：2021-11-30

申请号：US17229129

申请日：2021-04-13

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/262 ,  H04N21/44 ,  H04N21/647 ,  H04N21/81

Abstract: A computer-implemented method includes receiving from content presentation devices a request for supplemental content. Each content presentation device is configured to present program content received from a content distribution system. The program content is associated with a program schedule that specifies an advertisement start time. The computing system determines a supplemental content processing time that corresponds to an amount of time required by a particular content presentation device to receive the supplemental content to facilitate presentation of the supplemental content. The computing system schedules the content presentation devices to receive requested supplemental content according to corresponding supplemental content processing times and advertisement start times. Content presentation devices having higher supplemental content processing times and earlier advertisement start times are scheduled to begin receiving requested supplemental content before content presentation devices associated with lower supplemental content processing times and later advertisements start times.

公开(公告)号：US11922458B2

公开(公告)日：2024-03-05

申请号：US17932323

申请日：2022-09-15

Applicant: ROKU, INC.

Inventor： Matthew George Grover

IPC: G06Q30/00 ,  G06Q30/0241 ,  G06Q30/0242 ,  G06Q30/0272 ,  G06Q30/0273 ,  H04N21/81

CPC classification number: G06Q30/0247 ,  G06Q30/0246 ,  G06Q30/0272 ,  G06Q30/0273 ,  H04N21/812

Abstract: A method includes determining, by a computing system, a probability of whether at least a threshold portion of a particular advertisement will be presented on a particular content presentation device, and a cost associated with presentation of the particular advertisement on the particular content presentation device. The computing system calculates an expected revenue associated with presentation of the particular advertisement based on the probability and the cost. When the expected revenue exceeds a threshold revenue, the computing system communicates the particular advertisement to the particular content presentation device.

公开(公告)号：US20240064357A1

公开(公告)日：2024-02-22

申请号：US18500313

申请日：2023-11-02

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/262 ,  H04N21/24 ,  H04N21/266

CPC classification number: H04N21/262 ,  H04N21/24 ,  H04N21/266

Abstract: In one aspect, a method includes identifying an upcoming content modification opportunity on a channel. The method also includes responsive to identifying the upcoming content modification opportunity on the channel, identifying a group of multiple content-presentation devices tuned to the channel. The method also includes for each content-presentation device in the identified group, determining a respective probability of that content-presentation device successfully performing a respective content-modification operation in connection with the identified upcoming content modification opportunity on the channel. The method also includes using at least the determined probabilities as a basis to select, from among the content-presentation devices in the identified group, a subgroup of content-presentation devices. The method also includes performing actions that facilitate causing each of at least some of the content-presentation devices in the selected subgroup to perform a respective content-modification operation in connection with the identified upcoming content modification opportunity on the channel.

公开(公告)号：US11882322B2

公开(公告)日：2024-01-23

申请号：US17742920

申请日：2022-05-12

Applicant: ROKU, INC.

Inventor： Matthew George Grover

IPC: H04N21/234 ,  H04N21/2343 ,  H04N21/81 ,  H04N21/845 ,  H04N21/235

CPC classification number: H04N21/23424 ,  H04N21/2353 ,  H04N21/234345 ,  H04N21/812 ,  H04N21/8455

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for managing content replacement in a content modification system, which can be applicable to dynamic advertisement insertion. A media device can provide a first segment of a linear sequence of content segments to a display device. The first segment can include an ending frame adjacent to a start frame of a second segment of the linear sequence of content segments, where the second segment is to be replaced by a replacement segment. Based on a determination that the replacement segment is unavailable, the media device can provide one or more additional copies of the ending frame of the first segment to the display device while the replacement segment to replace the second segment is unavailable.

公开(公告)号：US11627347B2

公开(公告)日：2023-04-11

申请号：US16895794

申请日：2020-06-08

Applicant: Roku, Inc.

Inventor： Matthew George Grover ,  Stefanos Christakis Liassides

IPC: H04N21/234 ,  H04H60/19 ,  H04H60/37 ,  H04H60/54

Abstract: In one aspect, a method includes (i) accessing broadcast-schedule data associated with a channel; (ii) using the accessed broadcast-schedule data to identify an upcoming content-modification opportunity on the channel; (iii) responsive to identifying the upcoming content-modification opportunity on the channel, identifying a content-presentation device tuned to the channel; and (iv) causing supplemental content to be transmitted to the identified content-presentation device, to facilitate the identified content-presentation device performing a content-modification operation related to the identified upcoming content-modification opportunity on the channel.

公开(公告)号：US11606591B1

公开(公告)日：2023-03-14

申请号：US17746689

申请日：2022-05-17

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/262 ,  H04N21/81 ,  H04N21/845

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for coordinating the display of content segments in linear TV devices and over-the-top (OTT) media devices. A controller can select a content segment from a plurality of content segments of linear TV content provided to a plurality of linear TV devices to be displayed at a TV channel at a scheduled time instance. The controller can further select an OTT time instance separated from the scheduled time instance by a predetermined time interval, and provide a copy of the selected content segment to one or more media devices to be displayed at the one or more media devices at the OTT time instance.

公开(公告)号：US11589108B2

公开(公告)日：2023-02-21

申请号：US17459206

申请日：2021-08-27

Applicant: Roku, Inc.

Inventor： Andrew Laurence Ashbacher ,  Steven Michael Cormie ,  Stefanos Christakis Liassides ,  Matthew George Grover ,  Matthew Simon Pearce

IPC: H04N21/439 ,  G06F3/16 ,  H04N21/485 ,  H04N21/845 ,  H04N21/44

Abstract: In one aspect, a method includes receiving first content at a content-presentation device and presenting the first content, the first content comprising a first audio-content component. The content-presentation device may receive second content comprising a second audio-content component. The content-presentation device may determine a switch time at which to switch from presenting the first content to presenting the second content. During a first time interval prior to the switch time and ending at the switch time, the volume of the first audio-content component may be decreased to zero. At the switch time, the content-presentation device may switch from presenting the first content to presenting the second content. During a second time interval beginning at the switch time and ending at a second time after the switch time, the volume of the second audio-content component may be increased from zero to a non-zero volume level.

公开(公告)号：US11523162B2

公开(公告)日：2022-12-06

申请号：US17504113

申请日：2021-10-18

Applicant: Roku, Inc.

Inventor： Matthew George Grover

IPC: H04N21/262 ,  H04N21/44 ,  H04N21/647 ,  H04N21/81

Abstract: A method implemented by a computing system includes receiving, from each of a plurality of content presentation devices, a request for supplemental content. Each content presentation device is configured to present program content received from a content distribution system, wherein the program content is associated with a program schedule that specifies an advertisement start time. The computing system determines, for each of the plurality of content presentation devices, a supplemental content processing time that corresponds to an amount of time required by a particular content presentation device to receive the supplemental content to facilitate presentation of the supplemental content. The computing system schedules the plurality of content presentation devices to receive requested supplemental content according to corresponding supplemental content processing times and advertisement start times. Content presentation devices having higher supplemental content processing times and earlier advertisement start times are scheduled to begin receiving requested supplemental content before content presentation devices associated with lower supplemental content processing times and later advertisements start times. Supplemental content is subsequently communicated to the content presentation devices according to the schedule.

公开(公告)号：US11418826B2

公开(公告)日：2022-08-16

申请号：US16866005

申请日：2020-05-04

Applicant: Roku, Inc.

Inventor： Steven Michael Cormie ,  Matthew George Grover ,  Stefanos Christakis Liassides

IPC: H04N7/10 ,  H04N21/262 ,  H04N21/234 ,  H04N21/431 ,  H04N21/84

Abstract: In one aspect, a method includes receiving from a content-presentation device a request for first supplemental content for presentation during first content-modification operation, and transmitting to the content-presentation device a link to a set of content items in a playlist including the first supplemental content. A request may be received from the content-presentation device for second supplemental content for presentation during a second content-modification operation. A determination may be made that the second content-modification operation is scheduled immediately after the first content-modification operation. Responsive to the determination, the playlist may be modified to include the second supplemental content positioned immediately after the first supplemental content. The link may be configured for retrieving the first and second supplemental content by the content-presentation device, and for performance of the first content-modification operation and the second content-modification operation immediately after performance of the first content-modification operation.