REVISITING CONTENT HISTORY
    33.
    发明申请

    公开(公告)号:US20170154047A1

    公开(公告)日:2017-06-01

    申请号:US15379060

    申请日:2016-12-14

    Applicant: Apple Inc.

    CPC classification number: G06F16/4387 G06F16/435

    Abstract: The content items presented to a user account as part of a media station can be recorded in a content history index, which can be requested and presented to the user account. The content history can enable a user to revisit the content items included in the content history and/or provide feedback regarding the content items. The version of the content item returned to the user can be based on the client device used to request the content item. For example, a user that was presented a content item on their mobile device, can later request to revisit the content item on their PC and receive a version of the content item best suited for presentation by the PC, rather than the version presented on the mobile device.

    PROTOCOL TRACKLISTING FOR DELIVERY OF INVITATIONAL CONTENT
    34.
    发明申请
    PROTOCOL TRACKLISTING FOR DELIVERY OF INVITATIONAL CONTENT 审中-公开
    用于交付邀请内容的协议跟踪

    公开(公告)号:US20150348118A1

    公开(公告)日:2015-12-03

    申请号:US14289331

    申请日:2014-05-28

    Applicant: Apple Inc.

    CPC classification number: G06Q30/0269

    Abstract: Methods and arrangements are provided for placing invitational content within a tracklist in an online media service. During a user session on an online media service, a user device is configured to play back a tracklist of one or more media items. Invitational content is interspersed within the tracklist, either between two media items, or within a single media item. A tracklist engine determines appropriate slots for invitational content to run, based on a set of tracklist rules for the best times within a tracklist for invitational content to appear. The tracklist engine then sends this invitational content slot information to an invitational content engine, which determines the most appropriate invitational content items to fit into each invitational content slot. The client device receives the invitational content from the invitational content engine, and the invitational content is played back within the corresponding invitational content slots of the current tracklist.

    Abstract translation: 提供了将邀请内容放置在在线媒体服务的轨道列表中的方法和安排。 在在线媒体服务的用户会话期间,用户设备被配置为回放一个或多个媒体项目的轨道列表。 邀请内容分散在轨道列表中,无论是在两个媒体项之间,还是单个媒体项中。 跟踪列表引擎根据用于邀请内容出现的轨道列表中最佳时间的一组轨道列表规则来确定运行邀请内容的适当时隙。 跟踪列表引擎然后将该邀请内容时隙信息发送到邀请内容引擎,邀请内容引擎确定适合每个邀请内容时隙的最合适的邀请内容项目。 客户端设备从邀请内容引擎接收邀请内容,并且在当前轨道列表的相应邀请内容时隙内回放邀请内容。

    TARGETING CUSTOMER SEGMENTS
    35.
    发明申请
    TARGETING CUSTOMER SEGMENTS 有权
    定位客户部分

    公开(公告)号:US20150348102A1

    公开(公告)日:2015-12-03

    申请号:US14289118

    申请日:2014-05-28

    Applicant: Apple Inc.

    CPC classification number: G06Q30/0255

    Abstract: Systems, methods, and computer-readable storage media for targeting segments of customers. A system maps users to targeting segments based on a respective purchase history of the users, and receives a segment identifier from a server, the segment identifier to be associated with a targeting segment from the targeting segments for anonymously identifying the targeting segment. Next, the system associates the segment identifier with the targeting segment and users mapped to the targeting segment, and sends, to the server, the segment identifier and unique user identifiers of the users mapped to the targeting segment associated with the segment identifier, the unique user identifiers masking respective identities of the users from the server and the segment identifier masking an identity of the targeting segment associated with the segment identifier. The system then instructs the server to deliver selected invitational content to at least one unique user identifier associated with the segment identifier.

    Abstract translation: 用于定位客户群体的系统,方法和计算机可读存储介质。 系统基于用户的相应购买历史来将用户定位到定位段,并且从服务器接收段标识符,以从用于匿名识别目标段的目标段与目标段相关联的段标识符。 接下来,系统将段标识符与定位段和用户映射到定位段相关联,并将映射到与段标识符相关联的定位段的用户的段标识符和唯一用户标识符发送到服务器,唯一标识符 用户标识符掩盖来自服务器的用户的相应标识,并且段标识符掩盖与段标识符相关联的定位段的标识。 然后,系统指示服务器将所选择的邀请内容递送到与段标识符相关联的至少一个唯一用户标识符。

    SOCIAL REFERRALS OF PROMOTIONAL CONTENT
    36.
    发明申请
    SOCIAL REFERRALS OF PROMOTIONAL CONTENT 有权
    促进内容的社会参考

    公开(公告)号:US20150348078A1

    公开(公告)日:2015-12-03

    申请号:US14291885

    申请日:2014-05-30

    Applicant: Apple Inc.

    CPC classification number: G06Q30/0214 G06F17/30867 G06Q30/0204 G06Q50/01

    Abstract: Methods and arrangements allow merchants to set up advertising campaigns that distribute special offers or discounts and allows users to forward the special offers to friends. The forwarding of the offers could expose merchants to offering more discounts than budgeted and this is a concern. The invention addresses this by having the forwarded offer check with the merchant server or advertising server to see if there is enough budget in the campaign left to allow the issuance of the forwarded offer, and if so, the server issues a new identifier. If not, the user receiving the forwarded offer receives a message saying the campaign has expired. Since every offer has its own identifier, the forwarding of the offers can be tracked, as well as the redemption, which allows for social metric collection.

    Abstract translation: 方法和安排允许商家设置分发特别优惠或折扣的广告活动,并允许用户将特别优惠转发给朋友。 转发优惠可能会使商家提供比预算更多的折扣,这是令人担忧的。 本发明通过将转发的报价与商家服务器或广告服务器进行查询来查看,以查看剩余的活动中是否有足够的预算来允许发送转发的报价,如果是,则服务器发出新的标识符。 如果没有,接收转发的优惠的用户会收到一条消息,表示广告系列已经过期。 由于每个报价都有自己的标识符,因此可以跟踪报价的转发以及可以进行社交指标收集的兑换。

    REVISITING CONTENT HISTORY
    37.
    发明申请
    REVISITING CONTENT HISTORY 有权
    修改内容历史

    公开(公告)号:US20150242519A1

    公开(公告)日:2015-08-27

    申请号:US14186965

    申请日:2014-02-21

    Applicant: Apple Inc.

    CPC classification number: G06F17/30053 G06F17/30029

    Abstract: The content items presented to a user account as part of a media station can be recorded in a content history index, which can be requested and presented to the user account. The content history can enable a user to revisit the content items included in the content history and/or provide feedback regarding the content items. The version of the content item returned to the user can be based on the client device used to request the content item. For example, a user that was presented a content item on their mobile device, can later request to revisit the content item on their PC and receive a version of the content item best suited for presentation by the PC, rather than the version presented on the mobile device.

    Abstract translation: 作为媒体站的一部分呈现给用户帐户的内容项可以被记录在可以被请求并呈现给用户帐户的内容历史索引中。 内容历史可以使用户能够重新访问包含在内容历史中的内容项目和/或提供关于内容项目的反馈。 返回给用户的内容项的版本可以基于用于请求内容项的客户端设备。 例如,在其移动设备上呈现内容项目的用户可以稍后请求重新访问其PC上的内容项目并且接收最适合于由PC呈现的内容项目的版本,而不是在 移动设备。

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