公开(公告)号：US20150324271A1

公开(公告)日：2015-11-12

申请号：US14270950

申请日：2014-05-06

Applicant: Yahoo! Inc.

Inventor： Alyssa Glass ,  Xing Yi

IPC: G06F11/34 ,  G06F3/0482 ,  G06F17/30

CPC classification number: G06F11/3438 ,  G06F3/0482 ,  G06F11/3419 ,  G06F16/437 ,  G06F16/907 ,  G06F16/9535

Abstract: Method, system, and programs for measuring user engagement with content items. In one example, a query is received. A set of content items related to the query is obtained. A presentation of at least one content item of the set of content items is provided on a user interface. A user activity related to the at least one content item is determined. An amount of time between a time at which the presentation of the at least one content item is provided on the user interface and a time at which the user activity occurred is determined. A score associated with the content item is determined based on the amount of time. Information related to user engagement with the set of content items is generated based on the score.

Abstract translation: 用于衡量用户与内容项目交互的方法，系统和程序。 在一个示例中，接收到查询。 获取与查询相关的一组内容项。 在用户界面上提供了该组内容项目中的至少一个内容项目的呈现。 确定与至少一个内容项目相关的用户活动。 确定在用户界面上提供至少一个内容项目的呈现的时间与发生用户活动的时间之间的时间量。 基于时间量确定与内容项目相关联的得分。 基于分数生成与用户对内容项集合有关的信息。

公开(公告)号：US09171000B2

公开(公告)日：2015-10-27

申请号：US13833430

申请日：2013-03-15

Applicant: YAHOO! INC.

Inventor： Alyssa Glass ,  Xing Yi ,  Jean-Marc Langlois

IPC: G06N99/00 ,  G06F17/30 ,  G06Q30/02 ,  H04N21/442 ,  H04N21/466

CPC classification number: G06F17/30029 ,  G06F17/30867 ,  G06N99/005 ,  G06Q30/0282 ,  H04N21/44213 ,  H04N21/4668

Abstract: Method, system, and programs for identifying a target metric. In one example, at least one first type of metric computed based on a first period associated with a first length of time is measured for each of a plurality of users. At least one second type of metric computed based on a second period associated with a second length of time is measured for each of the plurality of users. The second length of time is larger than the first length of time. Correlations between each of the at least one first type of metric and each of the at least one second type of metrics are computed with respect to the plurality of users. A target metric is identified from the at least one first type of metric based on the correlations. The target metric is correlated with the at least one second type of metric.

Abstract translation: 用于识别目标度量的方法，系统和程序。 在一个示例中，针对多个用户中的每一个测量基于与第一时间长度相关联的第一周期计算的至少一种第一类型度量。 针对多个用户中的每一个测量与基于与第二时间长度相关联的第二周期计算的至少一个第二类型度量。 第二个时间长度大于第一个时间长度。 针对所述多个用户计算所述至少一个第一类型度量中的每一个和所述至少一个第二类型度量值中的每一个的相关性。 基于相关性从至少一种第一类型的度量标识目标度量。 目标度量与至少一种第二类型的度量相关联。

公开(公告)号：US20150278877A1

公开(公告)日：2015-10-01

申请号：US14242386

申请日：2014-04-01

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Yan Jiao ,  Jean-Marc Langlois ,  Prabhakar Krishnamurthy

IPC: G06Q30/02

CPC classification number: G06Q30/0275

Abstract: A system for adjusting reserve price for impressions of non-guaranteed delivery (“NDG”) auctions includes a processor to retrieve a publishers' reserve price for an impression that is finable by eligible advertisements (“ads”) streamed to users in a display content stream; and to retrieve dwell time information for users that engage them. A data aggregator aggregates ads into different groups of different display and online campaign contexts. The system computes short-click ratios of ads in each ad group based on short-click threshold and user dwell time information. A statistical analyzer applies a statistical function to the dwell time information of the ads, to generate a dwell time statistic. A reserve price adjuster adjusts pricing of the reserve price of ad groups for bidding in the NGD auction based on the short-click ratio and the dwell time statistic, to favor ad groups having higher dwell times and lower short-click ratios.

Abstract translation: 用于调整不保证交货（“NDG”）拍卖的展示的预留价格的系统包括处理器，用于检索发布商的预留价格，以便通过在显示内容中流传到用户的符合条件的广告（“广告”）有效的印象 流; 并为接触他们的用户检索停留时间信息。 数据聚合器将广告聚合到不同的不同显示和在线广告系列上下文中。 该系统根据短消息阈值和用户驻留时间信息计算每个广告组中广告的短击比率。 统计分析器将统计功能应用于广告的停留时间信息，以产生驻留时间统计量。 储备价格调整者根据短点击率和停留时间统计量，调整NGD拍卖中广告组的投标价格定价，以支持具有较高停留时间和较低短线比率的广告组。

公开(公告)号：US20150120712A1

公开(公告)日：2015-04-30

申请号：US14064007

申请日：2013-10-25

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Scott Gaffney ,  Jean-Marc Langlois

IPC: G06F17/30

CPC classification number: G06F17/30053

Abstract: Methods, systems, and computer programs are presented for selecting news articles for presentation to a user. One method includes an operation for measuring dwelltimes for a first set of news items, where the dwelltime for a news item is based on the amount of time that the news item is displayed to a viewer. Further, the method includes an operation for training a classifier of news items based on the measured dwelltimes and based on features associated with the first set of news items. Additionally, the method includes an operation for ranking with the classifier a second set of news items for presentation to the user, the ranking also using the profile of the user for delivery of customized news to the user. The ranked second set of news item is then presented to the user.

Abstract translation: 呈现方法，系统和计算机程序，用于选择用于呈现给用户的新闻文章。 一种方法包括用于测量第一组新闻项目的驻留时间的操作，其中新闻项目的驻留时间基于将消息项显示给观看者的时间量。 此外，该方法包括基于测量的驻留时间并基于与第一组新闻项相关联的特征来训练新闻项目的分类器的操作。 此外，该方法包括用于与分类器一起排列第二组新闻以便呈现给用户的操作，该排序还使用用户的简档将用户的消息传递给用户。 然后将第二组新闻项目呈现给用户。

公开(公告)号：US20150066959A1

公开(公告)日：2015-03-05

申请号：US14012932

申请日：2013-08-28

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Scott Gaffney

IPC: G06F17/30

CPC classification number: G06F17/30867 ,  G06F17/3061 ,  G06F17/30707

Abstract: Methods, systems, and computer programs are presented for displaying a customized news stream. One method includes an operation for identifying dwell times spent by users while accessing a first plurality of items, each item belonging to one media type from a plurality of media types (e.g., news articles, videos, slide shows, etc.). In addition, the method includes operations for determining statistical parameters for each media type based on the identified dwell times, and for detecting a news corpus having a second plurality of items. A priority for each item in the news corpus is determined based on the media type of the item, the corresponding statistical parameters for the media type of the item, and the profile of a user. The news stream is sent to the user for presentation on a display, the news stream being sorted based on the priority of the items in the news corpus.

Abstract translation: 呈现方法，系统和计算机程序以显示定制的新闻流。 一种方法包括用于识别用户在访问第一多个项目时花费的停留时间的操作，每个项目属于来自多种媒体类型（例如，新闻文章，视频，幻灯片放映等）的一种媒体类型。 此外，该方法包括基于所识别的停留时间确定每种媒体类型的统计参数以及用于检测具有第二多个项目的新闻语料库的操作。 基于项目的媒体类型，项目的媒体类型的相应统计参数和用户的简档来确定新闻语料库中的每个项目的优先级。 新闻流被发送给用户以在显示器上呈现，新闻流根据新闻语料库中的项目的优先级被分类。