公开(公告)号：US20150127468A1

公开(公告)日：2015-05-07

申请号：US14073575

申请日：2013-11-06

Applicant: Yahoo! Inc.

Inventor： Xing Yi ,  Yan Jiao ,  Jean-Marc Langlois ,  Prabhakar Krishnamurthy ,  Xiubo Geng

IPC: G06Q30/02

CPC classification number: G06Q30/0273

Abstract: A system can include a processor configured to: receive user session data from a network, identify user session data associated with a creative, and determine user interaction information associated with the creative. The processor may also be configured to determine one or more of a mean, a variance, and a median of a distribution of the user interaction information associated with the creative. Also, the processor can be configured to determine expected user engagement associated with the creative according to one or more of the user interaction information, the mean, the variance and the median. The processor can also be configured to: determine a probability that the expected user engagement will be higher than actual user engagement according to the expected user engagement and determine an expected price associated with the creative according to the probability that the expected user engagement will be higher than actual user engagement.

Abstract translation: 系统可以包括处理器，其被配置为：从网络接收用户会话数据，识别与广告素材相关联的用户会话数据，以及确定与该广告素材相关联的用户交互信息。 处理器还可以被配置为确定与广告素材相关联的用户交互信息的分布的平均值，方差和中位数中的一个或多个。 此外，处理器可以被配置为根据用户交互信息，平均值，方差和中值中的一个或多个来确定与广告素材相关联的期望的用户参与。 处理器还可以被配置为：根据预期的用户参与确定预期用户参与度将高于实际用户参与的概率，并根据预期用户参与度将更高的概率确定与广告素材相关联的预期价格 而不是实际的用户参与。