公开(公告)号：US20220103912A1

公开(公告)日：2022-03-31

申请号：US17222477

申请日：2021-04-05

Applicant: Snap Inc.

Inventor： David Michael Hornsby ,  Jeffrey Kile ,  Chinmay Lonkar ,  Zhimin Wang ,  Ian Anthony Wehrman

IPC: H04N21/81 ,  H04N21/845 ,  H04L12/58 ,  H04N21/234

Abstract: Aspects of the present disclosure involve a system comprising a computer-readable storage medium storing a program and method for inserting ads into a video. The program and method provide for receiving a request to play a video, the video comprising plural shots separated by breakpoints, each shot of the plural shots corresponding to a contiguous sequence of video frames that is free of cuts or transitions; initiating, in response to receiving the request, playback of the video from a selected shot of the plural shots; receiving indication of an ad to present at a breakpoint following the selected shot; determining, in response to receiving the indication, that a first threshold amount of time has passed since initiating the playback of the video; and inserting, based on the determining, the ad at the breakpoint following the selected shot.

公开(公告)号：US20190007507A1

公开(公告)日：2019-01-03

申请号：US15805952

申请日：2017-11-07

Applicant: Snap Inc.

Inventor： Chinmay Lonkar ,  David Taitz

IPC: H04L29/08

Abstract: Disclosed are systems, methods, and computer-readable storage media to select content to present to a user are disclosed. In one aspect, a method includes determining a content consumption rate of the user, and selectively presenting content to the user based on the content consumption rate. The content consumption rate may be determined based on a number of media content presented to the user over a period of time. If the number is above a threshold, a first type of content may be presented, while if the number is below (or equal) to the threshold, a second type of content, or in some aspects, no content, may be presented. After the selective presentation, additional content may be presented regardless of the content consumption rate.