公开(公告)号：US20240193640A1

公开(公告)日：2024-06-13

申请号：US18588189

申请日：2024-02-27

Applicant: Roku, Inc.

Inventor： Mehul Sanghavi ,  Rohit Mahto ,  Kelly Lee ,  Madhulika Taneja

IPC: G06Q30/0251 ,  H04N21/234 ,  H04N21/431

CPC classification number: G06Q30/0269 ,  H04N21/23424 ,  H04N21/4316

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant hyper-personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.

公开(公告)号：US20240056644A1

公开(公告)日：2024-02-15

申请号：US17882184

申请日：2022-08-05

Applicant: Roku, Inc.

Inventor： Mehul Sanghavi ,  Rohit Mahto ,  Kelly Lee ,  Madhulika Taneja

IPC: H04N21/482 ,  H04N21/466

CPC classification number: H04N21/4826 ,  H04N21/4668

Abstract: Disclosed herein are system, apparatus, article of manufacture, method and/or computer program product embodiments, and/or combinations and sub-combinations thereof, for utilizing a content recommendation system powering a streaming media publisher channel to enhance an ad creative being shown to the user via awareness or performance campaigns. This method allows the platform to present the most relevant exploratory personalized in-channel content to the publisher platform users in endemic banners that run on the platform which then correspondingly helps drive user reach. An example embodiment operates by implementing personalized content banners that may act as a hook for channel users opening their streaming device, both active and lapsed, to enter back into the channel.